Drishti Vanjani

Challenge

High-burden typhoid landscape in India facing “vaccine fatigue” and low perceived urgency. Shift the national narrative from “common fever” to “preventable risk” while maintaining 100% medical and regulatory accuracy.

Approach

• Built copy assets (ft. Rahul Dravid) and authored educational architecture for typhoidneedsattention.com
• Directed the narrative for Google Search ads and high-intent display assets focused on audience segmentation.
• Managed messaging across OOH, WhatsApp nurturing sequences, website, and regional ATL & BTL activations to ensure national consistency.

Impact

78.8M+ unique reach, 63.3M+ interactions, 35+ cities activated — in 4 months.

Challenge

Unify a global ICT leader’s voice across Cloud, IoT, Global Business, and Security. Sustain an always-on content engine and develop high-stakes narratives for India AI Impact Summit 2026 and the PM Surya Ghar Yojana mandate.

Approach

• Enterprise Storytelling: Directed messaging strategy for communicating the IoT-led solar mandate (PM Surya Ghar: Muft Bijli Yojana), bridging government-driven sustainability goals with technical enterprise solutions.
• Strategic Frameworks: Developed thought leadership and always-on content like case study renditions across multiple portfolios — translating complex network architecture into value-led B2B narratives.
• LinkedIn-First Content: Authored multiple content pieces for India AI Impact Summit, translating use cases into customer-facing social assets and thought leadership content.

Impact

Successfully launched and sustained content on a national infrastructure mandate and events; established the brand as a dominant thought leader.

Challenge

Make cybersecurity messaging resonate across a wide range of audiences — from CTOs and CISOs to general, less technical stakeholders — without losing credibility with either end.

Approach

• Multi-Format Content Engine: Built LinkedIn-first thought leadership, podcasts, trending content formats, and bite-sized carousels designed to make dense cybersecurity topics easy to engage with.

Impact

Built a content system that made cybersecurity narratives accessible across technical and business audiences, establishing consistent thought leadership for the brand.

Challenge

Align technical B2B keywords with high-conversion USPs across diverse verticals (Procurement, F&A, Healthcare, etc.).

Approach

• Competitive Benchmarking: Analyzed competitor ad frameworks to identify messaging gaps.
• Ads worked on: Authored search ad variations and demand-gen copy for Gartner Reports, Becker’s RCM Conference, etc.
• Keyword Translation: Converted high-volume search data into benefit-led headlines for their offerings.

Impact

104% increase in CTR for a vertical in a quarter; refined USPs across multiple ad groups to improve relevance for the target group.

Challenge

Reposition a legacy auto-loan provider as an aspirational lifestyle brand during a hyper-competitive festive season.

Approach

• Strategic Breakthrough: Crafted the theme “Apne Pahiye Par” (On Your Own Wheels).
• The Insight: In the Indian context, a vehicle is not just a “transport asset”; it is a rite of passage and a symbol of hard-earned independence.
• The Pivot: Shifted communication from “Interest Rates” (functional) to “Milestone Celebration” (emotional).
• Outcome: Led the winning pitch strategy that secured the digital creative mandate; directed the social media content engine, translating the core narrative into high-engagement digital assets; led topical and BAU content.

Impact

Won the mandate and saw 1900% growth in organic Instagram reach within the first 30 days; 21.5M+ total campaign reach.

Challenge

Direct the end-to-end digital communication lifecycle for a premier hospitality leader across 60+ properties.

Approach

• Creative Campaigning: Led the visual-first narrative for #AliveInTheWild and other campaigns and property-specific resort launches; incorporated CTAs and refined communication for always-on content.
• Strategic Writing: Authored platform-specific social content, SEO-optimized blogs, PMax ads, GMB content, and search copy for specific stages of the user journey.
• MarTech Communication: Developed targeted guest-nurturing sequences using RCS, WhatsApp, and Netcore assets.

Impact

Full-funnel optimization — synthesized content across TOFU (inspiration), MOFU (engagement/RCS), and BOFU (conversion/search ads) to drive direct bookings. Copy governance — acted as a final reviewer for the account (internal and external), establishing a centralized framework for 100% brand alignment.

Challenge

Develop a distinct brand voice for “The Bay at Ecoworld,” a premium experiential and F&B hub within one of Bengaluru’s top tech parks.

Approach

• “Phygital” Strategy: Blended digital storytelling with the physical environment, using social media and on-site assets to drive footfall.
• Community Engagement: Led lifestyle-centric copy targeting the “Global Professional” persona.
• Stakeholder Interaction: Coordinated with CS, design, production/video, and client, and reviewed influencer videos.
• Event Communication: Led the digital narrative for live events, vox pops, pop-ups, UGC, and seasonal festivals — Tesla showcase, restaurant launches, Valentine’s Day, Candlelight concerts, stand-up comedies, Sunday Soul Sante, and Christmas events.

Impact

Lifestyle positioning — transitioned the brand from a “food court” perception to a premier “lifestyle destination.” High-intent footfall — drove consistent digital engagement that translated into increased physical footfall across the hub’s diverse retail and F&B outlets.

Challenge

Create high-volume, real-time content for SHRM Tech 2021, translating conversations around HR technology, workplace innovation, and digital transformation into engaging multi-platform social content before and during the event.

Approach

• End-to-End Ownership: Ran the content lifecycle end-to-end — research and references, writing, reviews, and publishing/posting across platforms, through to the post-event report.
• Content Strategy & Live Coverage: Produced research-led social content, speaker-led narratives, and event storytelling across platforms; distilled complex HR-tech discussions into timely, accessible content designed for engagement and thought leadership.
• Brand Partnership Content: Wrote brand-partnership content with event sponsors, including a UKG-partnered #YouMadeMeSmile contest built to drive participation and co-branded visibility.

Impact

Published 1,270+ content assets and drove millions of impressions across platforms, sustaining strong audience engagement and amplifying discussion around key HR-tech themes.